AI vs. Marshy

AI versus Marshy #13: emotions > copying, checklists, + predictive baby AI!

Published 6 months ago • 2 min read

Welcome to the lucky 13th edition of AI versus Marshy!

I write about the change that’s on its way and provide takes on how to think about it.

Today we look at:

  • 🚫 Generative AI isn’t stealing your marketing job
  • 📝 Tool of the week: AI Checklist Generator
  • 👨🏽‍💻 Singaporean coder makes Baby AI on the side

Let’s get cracking.

-Marshy 💪

Marketing isn’t AI - it’s all about the emotions 🤭

There are a lot of tasks a marketer does that appear under threat from AI.

🫢 Copywriting

😕 Design

🥺 Creating communications

You can do all of these things with generative AI (+ more) so why aren’t all of the jobs disappearing yet?

Fiona Corsie is a seasoned marketer currently leading things at Bunzl Australia.

She wrote about this in Martech Outlook magazine “Generative AI - Friend or Foe”.

The bit that clinches this argument for me is this quote:

Great marketing hijacks our rational minds and makes us FEEL something. It requires a combination of art and science to be able to do this - and experience and/or passion for something.

Tool of the week: Checklist Generator 📝

One of the best things I saw happen during my time at an agency was one of our coordinators noticing that every one of them was doing the same thing.

The clients were different, but each time they did a social media report - there was a number of things they need to check - EVERY TIME.

So Maddi went on to build a list and share it with every other coordinator on the floor (10-12 of them) without any prompting from leadership at all.

So this basic tool simply creates a checklist off some prompts and off you go.

I see it being more useful for creating then editing/improving than simply using from scratch.

But this sort of thing is super-helpful for anyone finding process documentation hard - and if you manage staff remotely - these sorts of processes are must-have.

Bonus reading 🤓 -

  • The Checklist Manifesto, Atul Gawande
  • Work the System, Sam Carpenter

Great hustle on the baby front

No I am not having any more kids (yet?) but an enterprising gentleman from Singapore built a solution around the question:

Is there an AI that can tell me what my unborn children will look like?

Well I never thought you’d ask!

OurBabyAi is your new friend.

Created by Yifan Goh, his story behind it is covered in High Signal.

He set it up outside of his day job, and has enjoyed some early success riding the wave of interest in AI and building a solution around what people are already searching for (70% of his traffic comes from search).

I love the world of making/side-hustles and this is an illustrative example of why.

If you like more of these stories - I highly recommend reading Pat Wall’s Starter Story newsletter and community (I’m a member).

That’s it from me.

Last week I shared my creds deck in a community and got a kind message on the weekend.

I hate finding out this stuff and yet it happens more often than I care to admit. I’m very grateful it was pointed out 🙏🏻

On that amusing note I’ll leave it there with three questions:

  • Did you enjoy the read?
  • Any burning questions on AI you want answered?
  • Who is going to win the AFL Grand Final (Aussie rules football for my international readers)



AI vs. Marshy

by Luke "Marshy" Marshall

Growth marketer meets biggest technological advancement in our lives. Learn about AI in a way that doesn't overwhelm. Add a splash of strap yourself in and be prepared.

Read more from AI vs. Marshy

Hello and welcome to the 36th edition of AI versus Marshy! The distillation of a week’s worth of AI news by a growth marketer with a conscience. Lots to talk about this week, including: A deeper look at context windows and why they're important Some hard data on the impact of AI on freelancing jobs I rub shoulders with the HR crowd investigating AI and startup potential So let’s make like a slope and ski on with it ⛷️ -Marshy TIL about context windows Via Every. First Google called it Bard....

2 days ago • 4 min read

Hello! Welcome to another edition of AI versus Marshy. Here’s a fun fact - EVERY time I write this opening I have to open up ConvertKit and check what issue we’re up to… Issue #35! If you’re new to this newsletter - welcome again! Most subscribers are friends I’ve met over the years, readers of my last book Start Marketing, or have found me via searching for AI news. There are plenty of sources of AI news now and it goes at a million miles an hour. So what I try to do is filter that news,...

9 days ago • 4 min read

Good afternoon, welcome to the 34th edition of AI versus Marshy! Think of it like this - a growth marketer charting the impacts of AI on the world in a way that separates hype with pragmatism. If my newsletter inbox is anything to go by it was a very busy week! Eek! I’ll share a tip for managing such things at the end of the newsletter. I’ve been covering a lot of news and trends of late so this week it’s tools - let me know if it vibes with you :) This week: Professional headshots but with...

16 days ago • 3 min read
Share this post