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Early Growth School

Continuous tips, lessons, advice, and direction on growth for your early-stage startup by a growth marketing pro.

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a quick hack for growing users of a hiking app

how to grow a hiking app. I spoke to a founder with a hiking app today. I don’t normally work with pure B2C founders but I just couldn’t help myself with our meet and greet. “Sounds awesome - do you want some ways to get more users?” “Well yeah” The app in all its local glory Here’s what I told him: Do you know who loves nature walks? Older people with more time on their hands. Nearly every suburban area in Melbourne (the area we’re in) has a community learning centre/neighbourhood learning...

Let's flipping go! You're getting this email because you're a previous subscriber of the now obsolete AI versus Marshy. In case you missed it - here's the farewell post. You're now getting the new version of the email - early growth school - which is designed to give early-stage founders clarity around their growth efforts with continuous tips, lessons, direction, and advice on what to focus on. If that sounds terrible and not up your alley - please click this DNW button - it is absolutely...

Hello and welcome to the last edition of AI versus Marshy! It feels weird writing that sentence - but it also feels very right. Let’s rewind to a couple of months and explain why. Have you ever had a niggle that won’t go away? Well a couple of months ago this niggle was in full flight. Here’s the niggle: This current wave of generative AI isn’t good for the planet And once I started digging into it I couldn’t unsee it: Google renegging on their carbon emissions goals - their greenhouse gas...

stock market guy

Hello! And welcome to another belated edition of AI versus Marshy, I needed a week off - and took it! - so enjoy this bumper edition instead. This week we look at: AIs and companies making money - are things going to burst? A deeper-dive on AI’s impact Making the switch - from ChatGPT premium to Perplexity Pro Lots to dig into so let’s make like a mole and delve into it ⛏️ -Marshy AI investment versus profit. Via Business Insider and Fortune 500. I’m not a financial expert and my eyes tend to...

Hello and welcome to another edition of AI versus Marshy! This is the newsletter that goes deep into AI trends, sifts through the hype, and returns an informed POV about how to think about AI and use it today. And sorry to be a bit later this week. I could pad out the usual stuff - sick twin boys, sleeplessness, busy - but that’s literally every week at the moment. The real reason for the delay this week was that I got distracted by one of the functions I’ll cover in one of the pieces below....

Newsletter Hello and welcome to another edition of AI versus Marshy! Another “hullo” to our new subscribers, this is a newsletter about AI, written by a perennial optimist, whose tech and marketing background tells him not to be swept away by hype just yet. But there ARE a hell of a lot of interesting things to look at and this week is no different. This week covers: copy.ai upgrades its platform with Anthropic - with some side-by-side testing and a dash of nope A new, newsletter shoutout to...

Hello and welcome to another edition of AI versus Marshy! Welcome to our new readers - nice to see you 👋 This is the newsletter that keeps you abreast of the AI hype machine, and grounds it in - yeah but what’s the reality now? This week looks at: 3 uncomfortable truths about AI right now 3 Aussie companies actually doing things with AI The (last) update on TheLeadMagnet.biz (in current format) Lots to run with today, so let’s make like a sprinter and leg on with it 🏃🏽♂️💨 -Marshy How I...

Hello and welcome to another edition of AI versus Marshy! This is the newsletter that demystifies the AI hype and gives you actionable and practical information instead. This week we look at: • Researching on autopilot with Zapier Central • Consultants an early winner in the AI race • Sprint 4 update - TheLeadMagnet.biz Now there's lots to crack on with today, so let's make like a whip and flick to it. ChatGPT drawing a whip having a crack -Marshy Research on autopilot with Zapier Central...

Hello and welcome to another edition of AI versus Marshy. This newsletter tracks what’s happening in AI and applies a practical filter for our readers. But don’t take my word for it - here’s what one of our readers said: “It keeps me up to date with what’s going on in AI, without having to do the heavy searching myself.” This week we cover: Using AI to reverse engineer content trends (h/t Starter Story) Figma is coming after Powerpoint - with some backpedalling Sprint 3 of TheLeadMagnet.biz...

Hello and welcome to another edition of AI versus Marshy 👋 This is the newsletter that is excited about AI, but keeps it grounded in things you need to know and can do today. This week we look at: • Using ChatGPT for fashion advice • Editing pictures with words • Another build in public update #2 - TheLeadMagnet.biz Lots to share with you today, so open like a door and make room. -Marshy ChatGPT for Your Own Wardrobe Via Ruud Hendriks on LinkedIn. My friend Anna shared this practical example...