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Continuous tips, lessons, advice, and direction on growth for your early-stage startup by a growth marketing pro.
The power of whats and hows. If you’re a techie - there’s a good chance you hate sales. I think the funny part is you hate the associations MORE than actually hating sales. But let’s disregard the S-word for a second. Do you like working through complex problems? Do you like getting into the weeds and solving them? Are you naturally curious? ^^^ there isn’t a technical founder that isn’t saying YES to all three. They are must haves. Sales is doing the above with words. You: “NO IT’S NOT...
Don't do this. The technology for conversation bots is getting better and better. Initially tech companies rejected these. WhatsApp used to have water-tight security and be impregnable. Yet even it now has support for bot conversations. So they’re here to stay. Are they useful for founders? Yes! But here’s an example of what not to do: This happens because the person has set up a bot to canvas their existing network of connections for new business and set up chats. There’s nothing wrong with...
how to grow a hiking app. I spoke to a founder with a hiking app today. I don’t normally work with pure B2C founders but I just couldn’t help myself with our meet and greet. “Sounds awesome - do you want some ways to get more users?” “Well yeah” The app in all its local glory Here’s what I told him: Do you know who loves nature walks? Older people with more time on their hands. Nearly every suburban area in Melbourne (the area we’re in) has a community learning centre/neighbourhood learning...