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Continuous tips, lessons, advice, and direction on growth for your early-stage startup by a growth marketing pro.
Don't do this. The technology for conversation bots is getting better and better. Initially tech companies rejected these. WhatsApp used to have water-tight security and be impregnable. Yet even it now has support for bot conversations. So they’re here to stay. Are they useful for founders? Yes! But here’s an example of what not to do: This happens because the person has set up a bot to canvas their existing network of connections for new business and set up chats. There’s nothing wrong with...
play while you can.. Congrats to all of the people who have decided to stay on the newsletter so far. Here’s something cool. Kit (formerly ConvertKit) lets you test subject headers - Growing users for a niche app was favoured better than the words “a quick hack”. I’ll test the language again this week - but have the feeling “quick hack” isn’t favoured language. I’ll let you know next time what happens. Onto today. Part of my business process is just talking to founders. I can do this via...
how to grow a hiking app. I spoke to a founder with a hiking app today. I don’t normally work with pure B2C founders but I just couldn’t help myself with our meet and greet. “Sounds awesome - do you want some ways to get more users?” “Well yeah” The app in all its local glory Here’s what I told him: Do you know who loves nature walks? Older people with more time on their hands. Nearly every suburban area in Melbourne (the area we’re in) has a community learning centre/neighbourhood learning...