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Continuous tips, lessons, advice, and direction on growth for your early-stage startup by a growth marketing pro.
The power of whats and hows. If you’re a techie - there’s a good chance you hate sales. I think the funny part is you hate the associations MORE than actually hating sales. But let’s disregard the S-word for a second. Do you like working through complex problems? Do you like getting into the weeds and solving them? Are you naturally curious? ^^^ there isn’t a technical founder that isn’t saying YES to all three. They are must haves. Sales is doing the above with words. You: “NO IT’S NOT...
play while you can.. Congrats to all of the people who have decided to stay on the newsletter so far. Here’s something cool. Kit (formerly ConvertKit) lets you test subject headers - Growing users for a niche app was favoured better than the words “a quick hack”. I’ll test the language again this week - but have the feeling “quick hack” isn’t favoured language. I’ll let you know next time what happens. Onto today. Part of my business process is just talking to founders. I can do this via...
how to grow a hiking app. I spoke to a founder with a hiking app today. I don’t normally work with pure B2C founders but I just couldn’t help myself with our meet and greet. “Sounds awesome - do you want some ways to get more users?” “Well yeah” The app in all its local glory Here’s what I told him: Do you know who loves nature walks? Older people with more time on their hands. Nearly every suburban area in Melbourne (the area we’re in) has a community learning centre/neighbourhood learning...