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Continuous tips, lessons, advice, and direction on growth for your early-stage startup by a growth marketing pro.
how to grow a hiking app. I spoke to a founder with a hiking app today. I don’t normally work with pure B2C founders but I just couldn’t help myself with our meet and greet. “Sounds awesome - do you want some ways to get more users?” “Well yeah” The app in all its local glory Here’s what I told him: Do you know who loves nature walks? Older people with more time on their hands. Nearly every suburban area in Melbourne (the area we’re in) has a community learning centre/neighbourhood learning...
Hello and welcome to the last edition of AI versus Marshy! It feels weird writing that sentence - but it also feels very right. Let’s rewind to a couple of months and explain why. Have you ever had a niggle that won’t go away? Well a couple of months ago this niggle was in full flight. Here’s the niggle: This current wave of generative AI isn’t good for the planet And once I started digging into it I couldn’t unsee it: Google renegging on their carbon emissions goals - their greenhouse gas...
Hello! And welcome to another belated edition of AI versus Marshy, I needed a week off - and took it! - so enjoy this bumper edition instead. This week we look at: AIs and companies making money - are things going to burst? A deeper-dive on AI’s impact Making the switch - from ChatGPT premium to Perplexity Pro Lots to dig into so let’s make like a mole and delve into it ⛏️ -Marshy AI investment versus profit. Via Business Insider and Fortune 500. I’m not a financial expert and my eyes tend to...